Now when a contact clicks a link in your email campaign, you’ll be able to automatically perform a variety of actions.

You can:

  • Add tags
  • Remove tags
  • Subscribe to list
  • Unsubscribe from list
  • Add to automation
  • End automation

You can add as many actions as you like so that a single click fires off a variety of automated processes:

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If you send catalog-like emails showcasing many products, you can apply interest tags as contacts click product links and then automatically drop them into a follow-up sequence focused on promoting that product with related content and targeted offers.

You can have contacts click confirmation links that then begin automations that trigger webhooks and follow-up messages.

Link Actions make it easier than ever to automate your marketing and is one of a series of incremental improvements we’ve made lately.

Let me know what you think in the comments section.