Now when a contact clicks a link in your email campaign, you’ll be able to automatically perform a variety of actions.
- Add tags
- Remove tags
- Subscribe to list
- Unsubscribe from list
- Add to automation
- End automation
You can add as many actions as you like so that a single click fires off a variety of automated processes:
If you send catalog-like emails showcasing many products, you can apply interest tags as contacts click product links and then automatically drop them into a follow-up sequence focused on promoting that product with related content and targeted offers.
You can have contacts click confirmation links that then begin automations that trigger webhooks and follow-up messages.
Link Actions make it easier than ever to automate your marketing and is one of a series of incremental improvements we’ve made lately.
Let me know what you think in the comments section.